- Company
STATE
- Industry
Beverages
- Description
New compelling energy drink concept developed since 2012 and backed by a team of entrepreneurs, retail specialists and private investors. Final development completed with initial launch in Denmark in September 2015. Distribution ramp-up during 2016 in parallel to lauching substantial on-line and out-of-home campaign with emphasis on Chistian Eriksen and other key ambassadors.
- CEO
Jon Volf Andersen
- Chairman
Søren Bentsen
- Domicile
Amagerbrogade 202, 2300 Copenhagen, Denmark
- Website
- Fund
OTW I
- Year of first investment
2014
- Investment responsible
Thor Birkmand